Farmer Resources
Please excuse our website's appearance as we work through a new and improved design.
Marketing Opportunities & Ways to Connect with Consumers
Jersey Fresh (NJDA)
Website: www.state.nj.us/jerseyfresh
New Jersey Department of Agriculture at 609-984-2278
What they do: The Jersey Fresh advertising and promotional program was developed in 1983 to draw consumer attention to the availability of New Jersey farm products. Jersey Fresh is a promotional campaign to brand fruit and vegetables, dairy, eggs, fish and seafood, nursery and greenhouse, and horses. The program supports direct marketing efforts by promoting community farmers’ markets, roadside stands, pick-your-own farms, and more though their website, point-of-purchase materials, and more.
What they offer: Excellent point-of-purchase materials, price cards, banners, recipes suitable for direct marketing. Web listing of farmers’ markets and roadside stands, resources for direct marketers, and much more!
NJ Community Farmers’ Markets
Are an excellent way for small farmers to connect with customers and they are always looking for new farmers!
To find out more about the over NJ community farmers’ markets, New Jersey Department of Agriculture, Division of Marketing at 609-984-2278 for extensive information on NJ’s farmers’ markets and/or visit for a listing of NJ markets. (See Jersey Fresh Entry above.) www.state.nj.us/jerseyfresh
The New Jersey Council of Farmers and Communities
P.O. Box 1114, Madison, NJ 07940
973-236-1875
www.njcfc.org
WHAT THEY DO: Non-profit organization that acts as a liaison between farmers and 35 community farmers’ markets. They assist with market development, farm inspections, and farmers’ market promotion with support from JERSEY FRESH.
What they offer: The NJCFC is ALWAYS looking for new farmers interested in vending at their markets. Contact them for more info. www.LocalHarvest.org is an online listing of family farms, farmers’ markets, and other sources of sustainable grown food. With over 4,400 nationwide members, it is now the #1 family farm directory on the web. This free marketing service for family farmers allows you to create and update your own listing, even include photos.
Local Harvest is a not-for-profit venture of Ocean Group, a small internet engineering company dedicated to bringing positive social change to the internet. Please check out their website for more information.
The Women, Infants, and Children (WIC) Farmers’ Market Nutrition Program (FMNP) Program - - Addresses the needs of nutritionally–challenged women and children by issuing checks that can be redeemed for Jersey Fresh produce at farmers’ markets, roadside stands and by farmers who deliver produce directly to regional agency offices.
The federal program, administered by the State on New Jersey, receives approximately 1.5 million dollars annually, of which just over half reaches New Jersey Farmers. WIC funding represents a potentially significant market for NJ farmers!!
To find out more contact Damon Williams, Division of Markets, New Jersey Department of Agriculture at (609)-984-2279.
NYC Greenmarket - Greenmarket operates farmers’ markets in New York City. Close to 200 regional farmers, fishers, and bakers sell what they grow, raise, catch and bake themselves at 35 markets throughout the city.
For more information go to www.cenyc.org or call 212-788-7476.
Just Food- Just Food is a non-profit organization that works to develop a just and sustainable food system in the New York City region. They do this by fostering new marketing and food-growing opportunities that address the needs of regional, rural family farms, NYC community gardeners, and NYC communities. “CSA in NYC” is Community Supported Agriculture in New York City.
CSA helps to support family farms that are struggling to stay in business, while providing city people, particularly those in low-income neighborhoods, with access to high quality, locally-grown, affordable produce. In a CSA arrangement, a farmer sells "shares" in his or her farm's upcoming harvest to individuals, families, and institutions in the city.
Phone: 212.645.9880, email: info@justfood.org
Roadside Stands, Buyers’ Clubs, Community Supported Agriculture (CSA)- Contact the Foodshed Alliance, and we will do our best to connect you with sources of practical advice and support.
The Sussex County Farmers’ Marketing Association (SCFMA) - Is a non-profit organization operating in conjunction with the Sussex Co. Board of Agriculture and the Sussex County Agricultural Development Board. The association aids in the promotion of farmers’ markets, roadside stands, pick-your-own farms, community supported agriculture, value-added products, and other direct marketing activities. The Olde Lafayette Village Farmers’ Market is a member of SCFMA.
For more information contact Donna Traylor, Sussex Co Agriculture Development Board (973)-579-0500.
Ethnic markets - There is a growing ethnic population in urban and suburban NJ in search of traditional, fresh foods. While we are not working to develop ethnic markets at this time, there are others in the state who are beginning to explore it, and we will do our best to connect you with them.
Local chapters of the Weston A. Price Foundation (WAPF) (See entry in “Groups Promoting Nutritious, High Quality Farm Products”) are always interested in sources of nutrient-dense foods – from organic vegetables to pasture-raised meats and dairy. Contact a local chapter for more information.
Northeast Livestock Alliance (NELA) - (See entry in “Groups Promoting Nutritious, High Quality Farm Products”) .
The Sussex County Food Co-op - Is seeking locally grown, seasonal produce (fruit, vegetables, herbs, berries, mushrooms). Of special interest are heirloom, ethnic, and “exotic” varieties.
For more info: email food_coop@yahoo.com
The Easton Farmers’ Market - Our oldest farmers’ market, is being revived. Contact Phyllis Laufer of Northampton County extension at 610-746-1970 or plaufer@psu.edu This list introduces you to organizations devoted to supporting farmers in their efforts to farm profitably and sustainability and the programs, resources, publications, and events they offer.
From practical farming advice and marketing tips to grants, business planning, and financial management - you’re sure to find the help you’re looking for (or someone who can lead you there).
Please excuse our website's appearance as we work through a new and improved design.
Marketing Opportunities & Ways to Connect with Consumers Jersey Fresh (NJDA)Website: www.state.nj.us/jerseyfresh
New Jersey Department of Agriculture at 609-984-2278
What they do: The Jersey Fresh advertising and promotional program was developed in 1983 to draw consumer attention to the availability of New Jersey farm products. Jersey Fresh is a promotional campaign to brand fruit and vegetables, dairy, eggs, fish and seafood, nursery and greenhouse, and horses. The program supports direct marketing efforts by promoting community farmers’ markets, roadside stands, pick-your-own farms, and more though their website, point-of-purchase materials, and more.
What they offer: Excellent point-of-purchase materials, price cards, banners, recipes suitable for direct marketing. Web listing of farmers’ markets and roadside stands, resources for direct marketers, and much more!
NJ Community Farmers’ MarketsAre an excellent way for small farmers to connect with customers and they are always looking for new farmers!
To find out more about the over NJ community farmers’ markets, New Jersey Department of Agriculture, Division of Marketing at 609-984-2278 for extensive information on NJ’s farmers’ markets and/or visit for a listing of NJ markets. (See Jersey Fresh Entry above.) www.state.nj.us/jerseyfresh
The New Jersey Council of Farmers and Communities P.O. Box 1114, Madison, NJ 07940
973-236-1875
www.njcfc.org
WHAT THEY DO: Non-profit organization that acts as a liaison between farmers and 35 community farmers’ markets. They assist with market development, farm inspections, and farmers’ market promotion with support from JERSEY FRESH.
What they offer: The NJCFC is ALWAYS looking for new farmers interested in vending at their markets. Contact them for more info. www.LocalHarvest.org is an online listing of family farms, farmers’ markets, and other sources of sustainable grown food. With over 4,400 nationwide members, it is now the #1 family farm directory on the web. This free marketing service for family farmers allows you to create and update your own listing, even include photos.
Local Harvest is a not-for-profit venture of Ocean Group, a small internet engineering company dedicated to bringing positive social change to the internet. Please check out their website for more information.
The Women, Infants, and Children (WIC) Farmers’ Market Nutrition Program (FMNP) Program - - Addresses the needs of nutritionally–challenged women and children by issuing checks that can be redeemed for Jersey Fresh produce at farmers’ markets, roadside stands and by farmers who deliver produce directly to regional agency offices. The federal program, administered by the State on New Jersey, receives approximately 1.5 million dollars annually, of which just over half reaches New Jersey Farmers. WIC funding represents a potentially significant market for NJ farmers!!
To find out more contact Damon Williams, Division of Markets, New Jersey Department of Agriculture at (609)-984-2279.
NYC Greenmarket - Greenmarket operates farmers’ markets in New York City. Close to 200 regional farmers, fishers, and bakers sell what they grow, raise, catch and bake themselves at 35 markets throughout the city. For more information go to www.cenyc.org or call 212-788-7476.
Just Food- Just Food is a non-profit organization that works to develop a just and sustainable food system in the New York City region. They do this by fostering new marketing and food-growing opportunities that address the needs of regional, rural family farms, NYC community gardeners, and NYC communities. “CSA in NYC” is Community Supported Agriculture in New York City. CSA helps to support family farms that are struggling to stay in business, while providing city people, particularly those in low-income neighborhoods, with access to high quality, locally-grown, affordable produce. In a CSA arrangement, a farmer sells "shares" in his or her farm's upcoming harvest to individuals, families, and institutions in the city.
Phone: 212.645.9880, email: info@justfood.org
Roadside Stands, Buyers’ Clubs, Community Supported Agriculture (CSA)- Contact the Foodshed Alliance, and we will do our best to connect you with sources of practical advice and support.The Sussex County Farmers’ Marketing Association (SCFMA) - Is a non-profit organization operating in conjunction with the Sussex Co. Board of Agriculture and the Sussex County Agricultural Development Board. The association aids in the promotion of farmers’ markets, roadside stands, pick-your-own farms, community supported agriculture, value-added products, and other direct marketing activities. The Olde Lafayette Village Farmers’ Market is a member of SCFMA. For more information contact Donna Traylor, Sussex Co Agriculture Development Board (973)-579-0500.
Ethnic markets - There is a growing ethnic population in urban and suburban NJ in search of traditional, fresh foods. While we are not working to develop ethnic markets at this time, there are others in the state who are beginning to explore it, and we will do our best to connect you with them.
Local chapters of the Weston A. Price Foundation (WAPF) (See entry in “Groups Promoting Nutritious, High Quality Farm Products”) are always interested in sources of nutrient-dense foods – from organic vegetables to pasture-raised meats and dairy. Contact a local chapter for more information.
Northeast Livestock Alliance (NELA) - (See entry in “Groups Promoting Nutritious, High Quality Farm Products”) .
The Sussex County Food Co-op - Is seeking locally grown, seasonal produce (fruit, vegetables, herbs, berries, mushrooms). Of special interest are heirloom, ethnic, and “exotic” varieties. For more info: email food_coop@yahoo.com
The Easton Farmers’ Market - Our oldest farmers’ market, is being revived. Contact Phyllis Laufer of Northampton County extension at 610-746-1970 or plaufer@psu.edu This list introduces you to organizations devoted to supporting farmers in their efforts to farm profitably and sustainability and the programs, resources, publications, and events they offer. From practical farming advice and marketing tips to grants, business planning, and financial management - you’re sure to find the help you’re looking for (or someone who can lead you there).
